Blogs

18/05/13
Although there is no definitive way to make sure that a video goes viral online there are definitely a few concepts that people have found by dissecting the videos that have done just that. These tips lean on basic psychological principles that advertisers have been using for years and then leverage them through diffusion of innovation to accumulate a critical mass. Once there is a critical mass than the video’s views are self-sustaining and the only thing that really takes the video off of the pedestal is another video that supplants it.
 
13/05/13
A lot of people are overwhelmed by the concept of developing and implementing a content strategy for their website. The thought of doing something different and putting yourself out there to market your product or service can be very challenging if you don’t have a framework for this strategy. A widely used approach that will help build this framework for you is known for focusing on the people, the process, and the available technologies.
 
10/05/13
With the increasing use of mobile devices and the possible introduction of Google Glass 2013 is poised to change web design practices dramatically. Although it is difficult to predict where the future of our interactions with mobile devices will play out, reflecting on the possibilities will shed some light on the trends to watch out for in the years to come. Having the ability to reach people on all of the various devices from smart phones to smart televisions is an amazing feature of our integration with technology, but this leads to several website design requirements and techniques that need to be employed to ensure that your web presence and brand are uniformly represented. All of the trends seem to be converging or pivoting on a few key principles: valuable content, user experience (UX) centered and simplicity.
 

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