Why Your Business Should be on Facebook

I was talking to a business collegue recently at our weekly BNI (Business Network International) meeting about the power of Facebook and how one can leverage that power for their business. I made the argument that Facebook always has been a social place to catch up with family and friends afar and I just was not interested in utilizing the social networking site for my business. Afterall, I already had profiles on business netwoking sites such as Linkedin. I did not need Facebook.

Boy, was I wrong! There are many advantages to having a presence on Facebook for your company. Here are some:

• Facebook now has seen more traffic than Google.
• Many of your company's clients and customers are already on Facebook
• Facebook is a great way to connect with your client base
• Gain exposure for your business

Stratagies to take hold of for your business on Facebook:

• Build a fan page (Fan Pages are soon going to be replaced by the name Like Page or a simular name). You can build a fan page here: http://www.facebook.com/pages/create.php
• Adding an application is easy. Learn how to add Facebook applications that will cater to your business here: http://www.facebook.com/help/?page=964
• Find apps here: http://www.facebook.com/apps/directory.php
• Give recognition to your customers or clients on your page
• Offer contests or giveaways on your page

We have just started building our page at The Creation Studio and are working hard at building our fan base. It will be interesting to review our strategies and successes in six months from now. Please visit us at http://www.facebook.com/pages/The-Creation-Studio/115765048439877 to view our progress and if you would like, consider becoming a fan!

 

• Wayne's blog
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
•